- Author: John Arnold, Michael Becker
- Isbn: 978-0-470-61668-0
- Year: 2010
- Pages: 384
- Language: English
- File size: 3.9 MB
- File format: PDF
- Category: Marketing & SEO
Book Description:
Mobile communication is hot, and so is marketing on mobile devices. Mobile Marketing For Dummies provides a clear and easy path for creating, launching, and making the most of a mobile marketing program. Designed for marketing professionals and other business people who may have little experience with the medium, it explains mobile marketing and how to convert a traditional marketing plan to mobile. Topics include assembling resources and budget, creating a plan, following best practices, building mobile sites, and much more.
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