- Author: Court Cunningham, Stephanie Brown
- Isbn: 978-0-470-49742-5
- Year: 2010
- Pages: 384
- Language: English
- File size: 5.9 MB
- File format: PDF
- Category: Marketing & SEO
Book Description:
Add the newest means of advertising your business into your marketing mix by developing an online advertising strategy. This get-down-to-business guide will show you how. Written by executives from Yodle, a New York-based firm specializing in online advertising, this book reveals the best and brightest ways to get the word out, from creating a Web presence that draws visitors, to using SEO, to jumping boldly into social media advertising.
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